K Play

UX/UI
Branding
Design System

KPLAY is a digital design project for a Korean and Asian entertainment platform, created to deliver a clear, modern, and immersive visual and user experience. From scratch, I developed the visual identity, design system, and the graphic resources needed to build a coherent and recognizable interface in Figma, Illustrator, and Photoshop.

2025 UX/UI · Branding · Design System